Logo Design & Branding
Sweet Cart Hire
Adobe Suite
We embarked on a Branding and Logo Design journey with Wafflee, an artisan food truck that has become a beloved fixture known for its delectable waffle creations. The challenge was clear from the outset: to develop a captivating brand identity and logo that not only resonated deeply with food enthusiasts but also set Wafflee apart in the bustling landscape of mobile food vendors.
The creative process began with consultations to grasp Wafflee’s ethos and emotional responses they aimed to evoke. Through brainstorming and meticulous design iterations, we arrived at a whimsical waffle character logo, with vibrant orange and strawberry hues to evoke freshness, creativity, and indulgence, aligning with Wafflee’s brand identity.
Beyond the logo, Lemon Logic crafted a comprehensive branding package and guidelines to ensure consistency across all touchpoints. Since launching the refreshed brand identity, Wafflee has enhanced visibility and customer engagement, becoming synonymous with delicious, artisanal waffles and a recognizable name in the competitive food truck industry.
