The care home website design for New Ross Community Hospital (NRCH) was a project rooted in empathy, clarity, and community connection. From the beginning, our team understood that a successful care home website design needed to go beyond visual appeal. It had to reflect NRCH’s values—compassion, dignity, and excellence in care—while providing practical information in an easy-to-navigate structure for residents, families, and staff.

We began the project with a discovery call and a series of collaborative consultations with the NRCH team. These sessions helped us define the specific needs of a care home website design for a facility like NRCH. We explored who would be visiting the site—from adult children researching care options for loved ones, to community members looking to donate or get involved. This clarity shaped our approach and content structure.

From there, we developed initial wireframes using Figma, focusing on user flow and accessibility. With care home website design, intuitive navigation is critical. Many users may not be tech-savvy, so every page needed to be easy to find and even easier to understand. We placed emphasis on core areas such as “About Us,” “Our Services,” “Staff,” “Visiting Hours,” and “How to Donate,” ensuring each had a clean layout with strong visual hierarchy.

The visual style was designed to reflect the warmth and professionalism of NRCH. We selected a calming, accessible colour palette and soft typography choices to create a welcoming feel. Photography was central to the project—we used real images from the hospital where possible to help bring a sense of trust and familiarity. A good care home website design shouldn’t feel sterile or generic; it should feel like home.

One of the most important technical aspects of the care home website design was implementing a CMS that allowed NRCH staff to update content easily. Whether it’s posting a news update, changing visiting policies, or editing donation information, we wanted the internal team to feel empowered without needing technical support. We also integrated secure donation capabilities to help the community contribute in a streamlined, trustworthy way.

Throughout the process, we collaborated with NRCH staff to test the usability of the website. Their feedback helped us refine button placements, rework content blocks for clarity, and adjust the layout for maximum responsiveness across mobile and desktop devices. Given the broad audience, mobile-first design was a non-negotiable—an essential part of any modern care home website design.

We also conducted a full accessibility review, ensuring compliance with current standards. This included proper contrast ratios, scalable text, keyboard navigation support, and alternative text for all images. For a care home website design, inclusivity isn’t optional—it’s integral.

Search engine optimisation was implemented early on. We structured metadata, headings, and page descriptions to rank well locally for care home-related searches, ensuring that those looking for compassionate care in the New Ross area would easily find NRCH online.

In the end, the project resulted in a care home website design that is welcoming, clear, functional, and deeply aligned with NRCH’s values. It’s more than a digital presence—it’s a reflection of the hospital’s heart, built with care for those who care for others.