Website Design
St. Michael's Theatre
Figma, WordPress
We had the privilege of doing the Branding and Logo Design for HBS Connect, a leading IT services provider. Starting with a foundational logo concept designed by Helmut, we enhanced and upgraded the design to create a modern, cohesive brand identity. Our goal was to retain the original vision while refining it to reflect HBS Connect’s expertise, reliability, and innovative spirit. The result is a dynamic logo and branding suite that visually communicates HBS Connect’s core values and stands out in the competitive tech industry.
We began our creative journey with Helmut’s initial logo design as a foundation. Recognizing the strong elements in the original concept, we explored ways to elevate and modernize the design. Our research into the IT services industry informed our decisions on typography, clean lines, and a tech-inspired color palette to convey professionalism and innovation.
From there, we collaborated closely with Helmut and the HBS Connect team to refine the logo and develop a cohesive brand identity. By enhancing the original design and adding versatile brand elements, we ensured that the final product retained the essence of Helmut’s vision while achieving a polished and modern look. The completed brand identity, including a comprehensive brand guideline document, allows for consistent and impactful use across all platforms.
