Logo Design & Branding
HBS Connect
Adobe Suite
The Inspire Together Branding and Logo Design project aimed to create a visual identity that reflects the organisation’s mission to support children through a nurturing, inclusive, and empowering environment. We were tasked with designing a brand that balances a playful, child-friendly feel with a sense of professionalism, ensuring it would resonate with both families and therapists. The project included developing a logo, a cohesive colour palette, and comprehensive brand guidelines.
We began the creative process with a comprehensive discovery phase, learning about the vision, mission, and unique needs of Inspire Together. The insights from our conversation with Marie Claire and the completed branding questionnaire shaped our design approach. We explored different concepts, from puzzle pieces symbolizing community and connection to flowing lines representing movement and growth.
Our design evolved to feature key elements like the star symbolising achievement and the calming colour palette of sage green, vanilla, and neutral tones. We ensured that every detail, from the logo layout to the typography, was carefully chosen to represent Inspire Together’s supportive and child-friendly environment. Collaboration with the client was essential, and we refined our concepts based on feedback to create a logo that resonated deeply with the brand’s mission.
