The Pull Up Banner Design Wexford project for Yoletown Mills was one that allowed us to creatively combine heritage, quality, and promotional impact. Our goal was clear: to design a banner that would draw attention at markets and events while showcasing the legacy and values of Yoletown Mills. Known for their premium free-range turkeys, the farm has a rich story to tell—and our job was to translate that story visually and memorably.

We began the Pull Up Banner Design Wexford process with a discovery call and reference gathering. The client shared incredible visual materials—from old photographs and logos to handwritten recipes—that gave us valuable insight into the farm’s roots and identity. This background helped shape our approach and confirmed the importance of authenticity and heritage in the final design.

Our research phase included looking at banner examples from other agri-food brands across Ireland and beyond. We took note of what worked well in a busy event setting: visual clarity, strong hierarchy, and messaging that’s easily read from afar. For the Pull Up Banner Design Wexford, we aimed to balance storytelling with instant recognisability—making sure that Yoletown Mills could stand out in any environment.

From there, we moved into the concepting and sketching phase. We explored several layout options that incorporated visual elements such as farm imagery, key information (like “Free Range Turkeys”), and subtle nods to Yoletown’s family-owned tradition. One layout stood out for its clean use of space and clear focus points—it became the base for our final banner.

The visual direction for this Pull Up Banner Design Wexford project leaned into an earthy and warm colour palette, inspired by the natural surroundings of the farm. Typography was chosen to be both traditional and legible, evoking a sense of trust while ensuring the banner worked at large scale. Visual hierarchy was crucial—ensuring that the farm name, product highlights, and contact details were instantly noticeable.

We included several custom icons that reinforced the farm’s key values: free-range, naturally fed, and locally sourced. A badge-style graphic was added to highlight the farm’s long-standing tradition of excellence. These visual elements not only supported the narrative but also made the design more engaging and easier to digest at a glance.

Throughout the Pull Up Banner Design Wexford project, we maintained close communication with the Yoletown Mills team. We presented a first round of designs, gathered feedback, and made refinements based on their insights. It was important to ensure the final banner didn’t feel too busy, while still telling the story effectively. Every revision brought us closer to the final design that met both visual and functional goals.

Once the artwork was approved, we worked with a local printer to ensure the banner would be printed to a high standard. We specified a sturdy, matte finish suitable for indoor and outdoor events. The final result was a professional, easy-to-transport pull-up banner that turned heads at the very first event it was used.

The Pull Up Banner Design Wexford project is a great example of what we aim to deliver at Lemon Logic—designs that are rooted in storytelling, tailored to real-life use, and polished to the highest standards. Not only does this banner elevate Yoletown Mills’ presence at events, but it also reinforces the strength of their brand every time it’s displayed. We’re proud to have helped bring their story to life through thoughtful, effective design.