Our approach began with understanding the rich history of Yoletown Mills and the importance of heritage in the brand’s story. We reviewed the historical materials provided by the client, including old photographs and traditional recipes, to capture the essence of the farm. This helped us form a visual direction that paid homage to the past while focusing on the quality of the present-day product.

We then developed a design that emphasized the free-range and naturally fed aspects of the turkeys, using icons such as a pasture and a badge of quality. We kept the layout clean and organized, ensuring key information was easy to read. The result was a banner that not only looked beautiful but also conveyed Yoletown Mills’ commitment to quality and tradition, appealing to their target audience.