The creative process began with in-depth consultations to understand Sweet Cart Hire’s vision and the emotional responses they wanted to evoke. Through brainstorming sessions and several design iterations, we crafted a logo featuring a whimsical and adorable sweet cart illustration. The design included pastel colors and playful elements that evoke a sense of joy and delight, perfectly aligning with Sweet Cart Hire’s brand identity.

Beyond the logo, Lemon Logic provided a comprehensive branding package and guidelines to ensure consistency across all marketing materials and touchpoints. The new brand identity has not only made Sweet Cart Hire instantly recognisable but also increased their appeal to a broader audience looking for charming and memorable event enhancements.