We started by conducting in-depth research to understand the needs of St. Michael’s Theatre’s diverse audience, from theatre-goers to performers and staff. Using these insights, we developed wireframes prioritizing intuitive navigation and a clean layout that guides users effortlessly through the site. Our goal was to create a design that captures the vibrant spirit of the theatre while ensuring that all essential information, such as events, policies, and community groups, is easy to access.

Next, we focused on the visual design, incorporating high-quality imagery and a sophisticated color palette to reflect the theatre’s atmosphere. We implemented SEO strategies throughout the development process, optimizing content and structure for search engines while adhering to accessibility standards. The result is a responsive, inclusive website that not only meets the theatre’s goals but also provides a memorable digital experience for all visitors.