Our collaboration with McMorrow Haulage focused on delivering a bold and professional brand identity that reflected the company’s reputation for reliability and strength. As a family-run business with deep roots in Wexford, McMorrow Haulage approached us to develop a refreshed brand that would support their evolving operations while staying true to their legacy. We were excited to take on this challenge as part of our Wexford logo design portfolio.

The process began with a discovery session, where we learned more about the company’s history, values, and future goals. The team at McMorrow Haulage shared insights into their key services, client relationships, and vision for the brand. It was clear from the outset that the new identity needed to communicate trust, durability, and local pride—hallmarks of McMorrow Haulage’s reputation. This understanding laid the groundwork for a tailored Wexford logo design approach.

Next, we moved into the concept development phase. Drawing on visual themes from the haulage industry, we explored strong geometric shapes and bold typography that would reflect both movement and stability. We aimed for a logo that could work effectively across various formats—from large truck signage to business cards—while retaining clarity and impact. Our Wexford logo design process always emphasizes versatility, and this project was no exception.

We presented several initial concepts, each highlighting different aspects of the brand’s personality. After reviewing the designs with the McMorrow team, we refined a preferred direction that featured a robust wordmark paired with an emblem symbolizing strength and motion. The colour palette was carefully chosen to reflect a sense of professionalism and trustworthiness, with dark, grounded tones complemented by a vibrant accent to create visual interest.

Once the logo was finalised, we turned our attention to developing a comprehensive set of brand guidelines. These guidelines serve as a toolkit for McMorrow Haulage, ensuring consistent use of their visual identity across all touchpoints. The document includes clear specifications for logo usage, colour values, typography, and layout examples. As part of our Wexford logo design services, we ensure that every brand we help create can be implemented with ease and consistency.

Throughout the project, communication with the McMorrow team was smooth and productive. Regular feedback sessions allowed us to fine-tune details and ensure the final design fully aligned with their expectations. Our goal with every Wexford logo design project is not just to deliver a beautiful visual identity, but to build something that supports the business’s growth and recognition in the marketplace.

The end result is a bold, trusted, and professional identity that McMorrow Haulage can proudly display. From their fleet vehicles to office stationery, the new logo and brand system strengthen their presence and convey the quality service they are known for. This project highlights the power of thoughtful, strategic design and reinforces our commitment to delivering outstanding Wexford logo design solutions for local businesses.