Our project with Sweet Cart Hire began with a clear goal in mind: to develop a brand identity that captures the magic, sweetness, and joy of what the business offers. As a small local company specialising in whimsical carts for weddings, parties, and celebrations, it was important that the visual branding reflected charm, approachability, and quality. With our expertise in Wexford logo design, we were excited to bring their vision to life in a way that felt truly personalised.

We kicked off the project with a discovery session to understand Sweet Cart Hire’s values, audience, and business ambitions. The founder expressed a desire for something soft, playful, and immediately recognisable. We explored how we could build a Wexford logo design that would be both enchanting and professional—something that could appeal to brides-to-be, parents planning children’s parties, and event planners looking for a special touch.

Using moodboards and visual references from pastel-themed weddings, vintage signage, and boutique event brands, we narrowed down the tone of the branding: joyful, light-hearted, and sweet without being overly childish. In this phase of the Wexford logo design process, we also evaluated colour palettes and fonts that would best reflect the product. Light pinks, creamy vanillas, and mint greens were tested alongside hand-drawn illustration styles and rounded typefaces that felt inviting and bespoke.

Sketching began with a focus on iconography. We knew the cart itself needed to feature in the logo, as it’s central to the business. Several cart shapes were drafted, from traditional wooden carts with wheels to stylised minimalist versions. We landed on a hand-drawn cart with a curved canopy that balanced detail with simplicity—ideal for scalability across print, digital, and even signage. This became the heart of our Wexford logo design solution for Sweet Cart Hire.

Once we had the logo finalised, we developed a full branding suite. This included submarks, colour codes, font pairings, and usage guidelines—all essential for keeping the brand consistent across platforms. This phase is where the value of strong Wexford logo design really shines: giving small businesses the tools to look professional and put-together, even when working solo or with limited marketing support.

Throughout the process, communication with the client was essential. We used collaborative feedback tools and had regular check-ins to make sure every part of the Wexford logo design was aligned with Sweet Cart Hire’s expectations. Their input helped shape final tweaks—from softening certain tones to adjusting the scale of the illustration—to make sure it was perfect for their audience.

The final result is a cohesive, beautiful brand identity that Sweet Cart Hire can use proudly on everything from Instagram to event signage. The new branding elevates their presence in a competitive market and adds instant credibility while retaining a handcrafted, personal feel.

We’re proud to have delivered a Wexford logo design that not only met the brief but also helped this small business grow and stand out. It’s the kind of project we love—where thoughtful design brings personality, clarity, and charm to a brand with heart.